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G-SHOCK HISTORIA

If you are building the toughest time of all time so you have to start by thinking about the design from scratch. See the exploded view above you will see in detail how far they had to go. The first major step was to build the "omnidirectional shock resistance", a beautiful way to say that you can slug it from any direction without tapping into damage. Indeed, when, where and how you're releasing a G-shock, it is always the cushioning armband or case in uretankomposit hitting the slopes. Never the clock or glass. Much of the shock is absorbed there and then. Next defense against brutal treatment is the "floating module concept." That clock's vital body parts, digital components and battery and LCD (Liquid Crystal Display) is surrounded by at least one layer extremely shock absorbing urethane. The clock is equally protected from impact as if it was floating around in the air. Indeed.



The story of G-shock begins in 1981. A bunch of young engineers at Casio's Research and Development Centre wearied simply the phenomenon of 'clock' as it appeared at that time: A "nice" and delicate jewelry that at best could join you in a swimming pool. They were simply delicate, not half as tough as the people who had them on themselves. Casio's engineers decided to build a watch that could take as much beating as its carrier. Wrong. More hair than their carrier.During development, called the project "Triple 10". It stood for 10 years (lifetime), 10 atmospheres (water resistance), and 10 meters (vertical). The rest, as they say, is history.


A G-shock could survive a fall of 10 feet onto concrete. It sounds good, but how would you test something like that? In a laboratory with nifty high technology? Or would Casio engineers step out on someone's balcony and toss it away?Now it happened to be that Casio's R & D Centre at that time had a men's room with a window that was approximately 10 feet above the ground. That settled it. It started raining watches on the sidewalk below. And it ran exalted engineers up and down the stairs. 18 months and over 200 prototypes later success: A watch tumbled into the street as all the others - and continued to show the correct time.



To develop a watch that met the challenge proved to be only the first step. The marketing department took one look at the engineers' creation and noted dryly that it was too big and looked like ... debris. Back to the drawing board and into the men's room. But after a lot of new ideas and changes in the design saw the dawn toughest watch the light of day. The year was 1983. It was called the DW-5000C, but needed a little more fun family name. , it was not the ties in the marketing department who came up with the name. This time it was the engineers themselves who gave its name to their baby.Because they thought the time was a victory over gravity that had crushed all their previous creations, so they took the letter "G" for Gravity. Then they added a little shock. "G-shock."




To begin with ... not so much. It takes time for people to take on something so new and different.Only after a few years, came off it.
Suddenly G-shock quite right, in every way. clock struck in Japan, Asia, Europe, USA ...everywhere. Movie stars, rock stars, climbers, skateboardare, hip-hoppers, rappers, klubbare, surfers, divers, and even the elite of America's elite forces wanted it. When elite soldiers as the Navy Seals rely on a G-shock with their lives, you know that it's real. Specialized features of the new models were new families, "G-lide," "Tough Label", "G-cool" "Mudman", and others. And not least, Baby-G, which is a smaller and more feminine twist on G-shock, but just as tough and cocky.During the years there have been limited editions with G-shock. Among other things, in connection with environmental conferences and major tournaments such as the Triple Crown Surfing. This in turn has fueled another phenomenon around G-shock: collecting madness. Excuse me, but would anyone here change a digital / analog AW-500 from '88 against a DW-001 - "Jason" - from '94?

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